Vape is still a sunrise industry

The absence of open flames and the relatively insignificant effects of second-hand smoke have allowed the vape market to balloon in people's ignorance. Controversy cannot conceal commercial success, and RELX's wealth story seems to symbolize the "nirvana rebirth" of the domestic vape industry after going through twists and turns. However, for this industry, the real risk has never been the reflection and resistance of smokers, but the sword of supervision that is always hanging above the head.

More than ten years ago, when countless Chinese viewers enjoyed the "tasteless invention" of vape for the first time in TV commercials, they certainly would not have imagined that one day it would carry the most daring myth of creating wealth in this era.

However, more than ten years later, the vape industry has undergone earth-shaking changes. Whether it is vape smoking sets or e-liquid for vape, they have been continuously updated and iterated in the past ten years. So far, vape products have entered a mature stage. Vape can already bring you a very good experience.

The vape industry and regulation are also becoming more mature. In China, vape and e-liquid factories are mainly concentrated in Shenzhen. Most of the world's vape and e-liquid are made in China, and the vape industry chain is mainly in China. In terms of regulation, different countries are very different. Some are supported, such as the United Kingdom, and some are completely banned, such as India. Of course, there are also some countries that allow it under limited circumstances, such as the United States and China. In terms of supervision, various countries are still setting regulatory policies one after another.

Although China produces most of the world's vape products, China is indeed lagging behind in terms of brands. After the great success of juulvape, domestic capital began to target the vape industry. In a short period of time, China's domestic brands have launched one after another and gained Good results, and the leading brand finally successfully listed in the United States, which also marks that Chinese vape brands are gradually going global.

In January of this year, Ding Zhen, who has become the tourism image ambassador of Litang County, once fell into a public relations crisis because of a small vape. In one video, he holds a vape and smokes a cigarette. Smoking itself is not a problem. What makes some netizens feel uncomfortable is that Ding Zhen, who has always shown himself as "innocent" and claims to "do not smoke or drink" or even refuses carbonated drinks, may be a heavy smoker. This is somewhat different from the storm of public opinion caused by Roy's smoking. similar. Later, a staff member of Ding Zhen's unit responded even more interestingly. Smoking behavior was interpreted as an attempt under "kid is interested in vape", not smoking because "vape is not smoke".

Ding Zhen's studio once again apologized for Ding Zhen's smoking behavior and the staff's response. It is not the first time that the reason "vape is not smoke" has been used as a shield. In public places where smoking is prohibited, many people subconsciously exclude vape from the ban. In January, a female passenger smoked a vape on a flight from Sanya to Beijing, according to media reports. She explained that she thought she would be allowed to vape on the plane through security, but she didn't know that vaping was banned on the plane.

The absence of open flames and the relatively insignificant effects of second-hand smoke have allowed the vape market to balloon in people's ignorance. Controversy cannot conceal commercial success, and RELX's wealth story seems to symbolize the "nirvana rebirth" of the domestic vape industry after going through twists and turns. However, for this industry, the real risk has never been the reflection and resistance of smokers, but the sword of supervision that is always hanging above the head.

Back to reality, it came out like a balloon that was suddenly inflated and has been slowly deflated for the last month. As of March 2, the market value of RELX has evaporated from the peak of 300 billion yuan by more than half, and it is currently only 18.95 US dollars per ADS. The myth of vape "getting rich" is far from being finalized.

Looking at the international market, the popularity of vape is nothing new. According to statistics, the vape conversion rate of smokers in the United States is 13%, 4.2% in the United Kingdom and 3.1% in France. In contrast, China is a less developed market, with a vape conversion rate of only 0.6% among smokers.

This data is very surprising. After all, the Chinese invented vape first. Most of the vape manufacturers and e-liquid manufacturers are in China. China produces 80% of the world's vape and e-liquid products, but such a country The vape penetration rate in China is so low.